Auralee

Auralee

Auralee stands for modern purpose and authentic design, combining clarity and elegance with comfort. The name "Auralee" means 'The Shining Lands' and was chosen by founder Ryota Iwai, who wanted a short and memorable name for the brand. Founded in 2015, Auralee's collections draw inspiration from everyday weather, colors and travel, and focus on high-quality materials and unique fabrics. Auralee's clothing is timeless and functional, with beautiful silhouettes and a sensitive, sophisticated edge.