Snow Peak

Snow Peak

Snow Peak was founded by Yukio Yamai in Niigata Prefecture, Japan, back in 1958. The fashion brand's roots lie in the beautiful mountains, rivers and streams of Japanese nature, which inspired the brand's aesthetic. Since 1980, Snow Peak has been led by Yukio Yamai's son, Tohru Yamai, who was the one who brought the outdoor company to be an internationally recognized brand that today inspires people all over the world to enjoy nature and find harmony in being outdoors.