Proenza Schouler
Proenza Schouler is a New York-based brand that creates unique silhouettes for women. Their range spans from accessories to ready-to-wear, which is tied to a rigorous and consistent design aesthetic. The brand was founded in 2002 by designers Jack McCollough and Lazaro Hernandez, where the duo met while studying at Parsons School of Design, where they collaborated on their senior thesis, which became their first collection for Proenza Schouler. The collection was named after the designers' mothers' maiden names. Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined lightness. Inspiration drawn from contemporary art and youth culture is combined with a focus on craftsmanship and the use of specially developed materials.
