Gentag

Gentag

Gentag is a Danish fashion brand with a clear purpose: to reduce waste in the fashion industry by creating timeless, sustainable pieces made from carefully selected deadstock and surplus materials. Founded in 2023 by Stephanie Felice Andreasen, Gentag stems from a desire to rethink value in clothing production, inspired by the durability and beauty of vintage textiles. The brand’s designs focus on classic silhouettes, quality, and transparency in the supply chain — with respect for materials, the environment, and the individual wardrobe. Gentag demonstrates that fashion can be defined not only by trends, but also by mindful creation and long-lasting design.