Paul Smith

Paul Smith

Paul Smith is one of Britain's leading designers. He is known for his creative aesthetic, where his strength lies in combining tradition and modernity in a unified design aesthetic. Since 1970, Paul Smith has maintained his values, where the principle is based on designing from 'classic with a twist'. In addition, Paul Smith designs are supported by a dry British sense of humor: quirky but not frivolous, eccentric but not silly. The brand is a true classic on the fashion scene, and is positioned between high fashion and formalwear, and has always prided itself on standing out.