Collection: Nørgaard Paa Strøget

Nørgaard Paa Strøget is a Danish clothing store established by Jørgen Nørgaard back in 1958. Jørgen opened his first store on Strøget in Copenhagen, which is how the name 'Nørgaard Paa Strøget' came about. The first t-shirt was designed in 1967 and later gained its iconic status on the Danish fashion scene. Nørgaard Paa Strøget is known for the design of the now iconic ribbed t-shirt "101" - which according to Jørgen Nørgaard himself has become so popular because wearing it gives you the best breasts in town.